Consumer Assisted Selection of US Foliage Plants

Uncovering preference patterns in product and usage features for consumers

Pi: David G. Clark
Plant Innovation Program: Professor, Environmental Horticulture Department, University of Florida.

Co-Pi: Thomas A. Colquhoun
Plant Innovation Program: Assistant Professor, Environmental Horticulture Department, University of Florida.

Business Collaborator: Howard R. Moskowitz
Plant Innovation Program: President, Moskowitz Jacobs Inc. (expert on consumer research)
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